David Lynch's landmark television show sets out to answer one question: "Who killed Laura Palmer?". I'm not going to spoil the answer for you if you haven't seen the show, but I will tell you just a little bit about Laura. I promise, this is definitely about marketing eventually.
Brian Halligan and Dharmesh Shah reiterated a fundamental philosophy behind inbound marketing: solve for the customer. Dharmesh expanded on it a little during his keynote when, speaking for the average customer, "Solve for my success, not your system. Don't make your system my problem." This was a common refrain throughout the event as customer service/success was elevated to a key component of the new marketing flywheel. Of course, it's an easy thing to say and a hard thing to do. Luckily, one of the keynote speakers had a great methodology for seeking customer-centric solutions.