David Lynch's landmark television show sets out to answer one question: "Who killed Laura Palmer?". I'm not going to spoil the answer for you if you haven't seen the show, but I will tell you just a little bit about Laura. I promise, this is definitely about marketing eventually.
This year at Inbound 2018 (Hubspot's big annual digital marketing conference) Dr. Karlyn Borysenko said something fascinating during her breakout session on the psychology of office politics. She essentially exploded a myth that I and my company have been operating with for a long time now and I can't stop thinking about how I need to handle this epiphany.