Brian Halligan and Dharmesh Shah reiterated a fundamental philosophy behind inbound marketing: solve for the customer. Dharmesh expanded on it a little during his keynote when, speaking for the average customer, "Solve for my success, not your system. Don't make your system my problem." This was a common refrain throughout the event as customer service/success was elevated to a key component of the new marketing flywheel. Of course, it's an easy thing to say and a hard thing to do. Luckily, one of the keynote speakers had a great methodology for seeking customer-centric solutions.
I hope to produce a short, weekly video describe a real life marketing or UX problem I encountered during the week. This is the first episode! I hope it stimulates discussion, educates something, or just acts as a catalyst for an idea on whatever you're working on. Check it out, wontcha?